Roofing Marketing Agency
$41 Per Lead. 8→31 Calls a Month. Real Roofing Results.
Summit Roofing Co. came to us invisible on Maps and hooked on Angi leads at $80–$120 a pop. In 90 days: 410% more Google Business Profile impressions, 31 inbound calls/month, and $41 cost-per-lead on Local Services Ads.
No contracts. No fluff. Results or we don't keep your business.
+410%
Google Business Profile impressions
8 → 31
Inbound calls/month
$41
Average LSA cost-per-lead
Sound Familiar?
Spring is slammed. December is silence. Your revenue swings 40–60% between seasons and there's no system smoothing it out — you're either drowning in jobs or scrambling for the next one.
You're paying $80–$150 per shared lead to Angi and HomeAdvisor. You're one of three contractors who gets that lead. Two of you lose. And Angi keeps the money either way.
Two competitors own your Google Maps pack — and they're not even the best roofers in town. They figured out GBP before everyone else. Now they get the calls, and you're fighting for whatever's left.
Why Roofing Lead Generation Is Harder Than It Looks
Roofing has the highest cost-per-lead of any residential trade on Google Ads — $80–$200 per click is common for competitive terms. Storm events compress decision windows to hours. National lead aggregators have outspent local contractors on SEO for 15 years. And the Maps 3-pack in most cities is locked up by 2–3 operators who started optimizing their Google Business Profile while everyone else was still doing door hangers.
Most roofing contractors are invisible on Maps not because their work is bad — but because they've never been told that GBP completeness, review velocity, and proximity signals are what drive rankings. You can have a 4.9-star average and a decade in business and still sit at position 7.
The shift that changes everything: LSA + GBP optimization, built together. LSA gives you guaranteed pay-per-call leads with a Google Verified badge. GBP optimization compounds over time, lowering your CPL every month as your organic visibility grows. That's the combo that took Summit Roofing from 8 calls/month to 31 — without changing a thing about their trucks, their team, or their prices. If you want to know how to get more roofing leads without burning through your budget, this is the playbook.
The Full Roofing Marketing Stack
Google Business Profile Optimization
Rank in the Maps 3-pack for "[city] roofing contractor," "[city] roof repair," and storm-response searches. We rebuild your GBP from the ground up — keyword-optimized description, service attributes, photo cadence, and Q&A. The exact levers that drove Summit Roofing's 410% impressions lift.
Guide to GBP for contractors →Local Services Ads Management
LSA is pay-per-call with a Google Guaranteed badge — the most efficient paid channel in roofing. We manage your LSA profile, dispute bad leads, and optimize bid strategy to keep your CPL in the $41–$60 range. Summit Roofing averaged $41 per verified call.
How LSA works for contractors →Review Generation System
Automated review requests sent after every job, timed for maximum response rate. We got Summit Roofing 40+ new Google reviews in 90 days. More reviews = higher Maps ranking = more calls. Simple math.
Guide to contractor Google reviews →Google Ads for Roofing
Search + display campaigns targeting high-intent terms like "roof replacement near me" and "storm damage roof repair [city]." Tight geo-targeting, negative keyword lists, and conversion tracking — plus storm-event triggers when the weather rolls in.
Seasonal Campaign Management
Spring rush, storm response, fall pre-winter prep — we build your campaign calendar around roofing's demand peaks so you're filling the pipeline before the phone goes quiet, not scrambling after it does.
How to get leads in the slow season →Retargeting / Remarketing
A homeowner searches "roof repair cost," gets three quotes, and waits two weeks. Our retargeting campaigns keep your brand in front of them across Google Display, YouTube, and social — so you're the company they call back when they're ready to book.
+410%
GBP impressions increase
8 → 31
Inbound calls/month
$41
Average cost-per-lead via LSA
90 Days
Timeline to measurable results
Case Study
Summit Roofing Co.
How a roofing contractor went from 8 calls/month to 31 — and cut their cost-per-lead from $80–$120 to $41.
Before: Summit Roofing was getting 8 inbound calls a month. Invisible in the Maps 3-pack. Paying $80–$120 per shared lead to Angi. They had the trucks, the crew, and the reputation to compete — but no one could find them online.
What we did: Full GBP audit and rebuild with keyword-optimized descriptions and photo cadence. LSA setup and bid management — Google Verified status in week one. Automated review generation system that pulled in 40+ new Google reviews in 90 days. And a seasonal campaign calendar built around spring rush and storm-event targeting.
After: 410% increase in Google Business Profile impressions. 31 inbound calls/month. $41 average LSA cost-per-lead. Zero Angi dependency.
+410%
GBP impressions
8 → 31
Calls/month
$41
Avg. CPL (LSA)
90 days
To full results
“We went from Angi dependency to owning our local market. Every dollar we spend now, I know exactly what we're getting back.”
Simple, Transparent Pricing for Roofing Contractors
No long-term contracts. No hidden fees. Results you can measure.
Starter
per month, billed monthly
For 1-truck operations — fill your calendar without Angi.
- Google Business Profile optimization
- Review generation system
- Monthly performance report
- Foundation-level local SEO
Growth
per month, billed monthly
For 2–5 truck crews — dominate your local Maps pack.
- Everything in Starter, plus:
- Local Services Ads management
- Google Ads management (search campaigns)
- Conversion tracking + call recording
- Quarterly strategy call
Domination
per month, billed monthly
For 6+ truck operations or multi-location — become the #1 roofing company in your metro.
- Everything in Growth, plus:
- Google Ads for Roofing (search + storm display)
- Seasonal campaign management
- Full-funnel retargeting (Display, YouTube, social)
- Dedicated account manager
Not sure which plan fits your roofing business? Get a free audit →
Frequently Asked Questions
See What's Holding Your Roofing Business Back
Free audit, no commitment, results specific to your market. Most roofing contractors we audit are losing 5–10 calls a week to a competitor with a better GBP and more reviews — jobs that should be theirs.