Real Results for Real Businesses

The Challenge

12 Google reviews, invisible on local search, and paying Angi $2,400/month with poor ROI. The owner knew his crews outperformed the page-1 competitors — Google just didn’t know it yet.

What We Did

• GBP overhaul: 45 job photos uploaded, every service category filled, NAP corrected, all reviews responded to
• Review velocity system: text-within-2-hours protocol after every job completion — one-tap link, no app required
• Service-specific landing pages for "AC repair Phoenix" and "AC installation Phoenix"
• Google LSA campaign to capture high-intent searches while organic rankings climbed
• Angi/HomeAdvisor wind-down: documented cost-per-booked-job vs. inbound and cut paid leads by month 2

The Results

The Challenge

14 reviews and no real online presence beyond a basic website. Storm season revenue was inconsistent — when homeowners Googled "emergency roof repair Boston" after a nor’easter, Newton wasn’t there. Those calls went to competitors with a fraction of their experience.

What We Did

• GBP built from scratch: 30+ photos, all service categories, service area across 12 Greater Boston towns
• Storm season SEO: targeted pages for "storm damage roof repair Boston," "emergency roof repair Massachusetts," and "hail damage roof inspection Boston"
• Review velocity system: post-job text sequence for long-time clients — frictionless way to finally leave a review
• Google Ads for storm keywords: targeted campaigns during spring storm window, paused off-season
• Google LSA setup for high-intent local searches

The Results

The Challenge

$18k/month revenue plateau, zero commercial presence online, 8 reviews, and entirely referral-dependent. They’d built a quality operation over 7 years — but without an online footprint, facilities managers doing due diligence found nothing.

What We Did

• GBP built and optimized: 25+ photos, detailed service descriptions, positioned as a trusted commercial operator
• Service-specific landing pages for "office cleaning Chicago," "medical office cleaning Chicago," and "retail cleaning Chicago"
• Review velocity system: post-service text sequence for existing clients — 7 years of satisfied customers turned into public social proof
• Google LSA for commercial cleaning: Google Guaranteed badge added instant credibility with facilities managers
• "Request a Quote" flow on each landing page — low-friction entry point for B2B prospects

The Results

The Challenge

12 years in business, 4 technicians, a reputation built on word-of-mouth — and Derek Vargas was still losing EV charger installation jobs to competitors half his size. His Google Business Profile had 11 reviews, all from 2022–2023. His site had no SEO. He wasn't running Local Service Ads. The referral engine that built Brightpath Electric couldn't fill the schedule gaps, and newer outfits with better Google presence were eating his lunch on the keywords that mattered.

What We Did

• GBP overhaul: before/after panel work photos, team shots, EV charger install gallery, weekly posts, full Q&A populated
• Review velocity system: post-job text request — went from 11 reviews to 47 in 90 days, average rating held at 4.9
• Built 4 service-specific landing pages: /ev-charger-installation-phoenix, /panel-upgrade-phoenix, /residential-electrical-phoenix, /commercial-electrical-phoenix
• Launched LSA (Local Services Ads) campaign — Google Guaranteed badge earned in week 2
• Local SEO overhaul: city + service keyword targeting, schema markup, mobile load time cut from 5.8s to 1.9s

The Results

The Challenge

22 years in the roofing business, 12 guys in the field, and Brad Kowalski had built Summit Roofing entirely on insurance adjuster referrals. When a big hail season ended, so did the pipeline. His GBP had 9 reviews at a 3.8-star average — the kind of profile that costs you jobs before you ever answer the phone. The website hadn't been touched since 2019. He was paying $2,000/month to Angi for leads that were getting worse every quarter. When the insurance guys stopped calling, there was nothing underneath to catch him.

What We Did

• GBP audit and rebuild: corrected service categories, added Columbus metro service areas, uploaded fresh job photos, rewrote the description from scratch
• Review velocity system: text-based review ask sent within hours of job completion, owner response templates for every star rating — 9 to 64 reviews in 90 days
• LSA setup: Google Guaranteed badge earned, bid strategy tuned for Columbus metro, campaign focused on "roof replacement," "hail damage roof repair," and "gutter replacement"
• Website emergency: rewrote homepage headline, added a single clear CTA, added LocalBusiness schema markup, built a dedicated storm damage emergency page
• Monthly reporting: inbound calls tracked by source, GBP impressions and click-throughs reviewed every 2 weeks

The Results

The Challenge

17 years in business. Six trucks. A crew that Marcus Webb will put against anyone in Middle Tennessee. For most of that time, word-of-mouth was enough — customers called, they came, the work was good, repeat business followed. Then the private equity operators moved in. Big branded vans, saturation radio ads, aggressive Google Ads buys. Marcus's phone didn't go silent overnight — it just got quieter, season after season. By the time he looked up, Comfort Pro had 14 Google reviews at a 4.6 average and wasn't visible for a single high-intent search in a market where he'd been fixing equipment for nearly two decades.

What We Did

• GBP overhaul: 52 job-site photos uploaded (equipment swaps, new installs, attic ductwork), all service categories corrected, Nashville metro service area mapped across 11 zip codes
• Review velocity system: two-step text sequence sent same day as job close — went from 14 reviews to 58 in 90 days, average rating up from 4.6 to 4.9
• Built service-specific landing pages: /ac-repair-nashville, /furnace-repair-nashville, /hvac-installation-nashville — each targeting high-volume local keywords
• Google LSA launch with Google Guaranteed badge: bid strategy focused on emergency and same-day service searches, tuned for Nashville and surrounding suburbs
• Pre-summer push: local SEO sprint targeting 'emergency AC repair Nashville' and 'AC not cooling Nashville' — ranked in the local 3-pack for both before June 1

The Results